Brands can’t just show up in culture—they have to earn their place. I focus on creating digital experiences that go beyond marketing, building real connections with people in meaningful ways.

Described by Adweek as a "transformative creative leader," I’ve spent the past 17 years shaping digital experiences, and technology-driven solutions that drive business growth and influence culture for Fortune 500 companies and startups.

I’ve had the opportunity to speak at industry conferences, serve on award juries, and be part of teams that have earned gold at Cannes, The One Show, ANDYs, and Clios.

In 2021, I joined the unicorn startup Masterworks.com as its first Head of Brand. Our team’s efforts earned Masterworks a spot on Interbrand’s “Breakthrough Brands of the Year.” Along the way, brands, startups, and agencies began reaching out to collaborate, eventually leading me into creative consulting.

Before Masterworks, I was Chief Creative Officer at Huge, where I helped lead a period of record growth, award wins, and media recognition. Our work contributed to Huge being named Campaign Magazine’s "Agency of the Year" and Fast Company’s "Best Workplaces for Innovators." I was also honored to be included in Adweek’s "Creative 100" and Business Insider’s "30 Most Creative People in Advertising."

Earlier in my career, I held creative leadership roles at Havas, Anomaly, BBDO, and Saatchi & Saatchi.