Shipt Rebrand
After Target acquired Shipt, the SF-based grocery delivery startup, we were asked to overhaul the entire brand and re-introduce it to businesses (B2B) and consumers (B2C). Facing low awareness and a crowded market, we recognized that leaning into the (real) highly trained shoppers, powered by the redesigned Shipt app, would help to differentiate the service for consumers and businesses. The singular insight enabled us to create a more efficient and cohesive campaign. Results included a 60% increase in unaided awareness, a 22% increase in app downloads, and an 18% increase in enrolled businesses.
For our B2B launch, we created 101 educational videos (quickly and inexpensively) showcasing all the reasons why Shipt was a better e-commerce platform to partner with.
This particular video spoke to how customized the Shipt app could feel for the user.
We used real Shipt shoppers inspired by real consumer stories. These videos tied into larger promotional events. These particular videos were created for Shipt’s “Back to School” promotion for school supplies and lunch ingredients.
The back to school promotion included a Shipt delivery vehicle in the form of a school bus.
This educational B2B video featured Shipt’s superior mapping aspect of the Shopper app.
All content was optimized for mobile.
