We collaborated with Verizon’s content and social teams to improve brand perception, one of which focused on combating "fake news." In partnership with Verizon’s tech team, we developed a blockchain-based, open-source newsroom tool designed to track and record alterations made to news stories as they circulate online.

This technology tackles a common tactic used by purveyors of fake news: reposting authentic stories on their websites while modifying key details to fabricate misinformation. We then promoted the initiative through Verizon’s owned media channels.