Instead of running a typical ad campaign, we embodied Scott's ethos of empowering athletes through real action. Time trial racing, epitomized by events like the Tour de France, posed a unique challenge: traditional helmets compromised aerodynamics.

Using data-driven insights, the team reimagined the classic teardrop helmet, creating a more compact design that improved aerodynamic efficiency across multiple racing positions. The result was the Scott Split Plus, the first human-centric aero helmet with the lowest drag coefficient in the industry.

This innovative helmet played a pivotal role in Annemiek van Vleuten’s victory at the World Time Trial Championship, highlighting Scott’s commitment to both athletes and revolutionary equipment.