In an increasingly complex world, navigating various industry jargon can often feel overwhelming. The mortgage industry, in particular, is notorious for its jargon. Recognizing this challenge, Rocket Mortgage partnered with the beloved translator Keegan-Michael Key for their Super Bowl campaign. The spot ranked #1 on YouTube’s Adblitz, 6th on Adweek’s Super Bowl rankings, and 11th on USA Today’s Admeter. This collaboration ultimately resulted in Rocket Mortgage's most successful sales day to date.

We extended the translator's experience by giving fans the opportunity to have football terminology translated in real-time by Keegan, who responded to plays in the game and direct messages from the audience.