We launched TD Ameritrade's "Invest in Every Moment" TV campaign, reimagining the 1974 hit "Cat's in the Cradle" with user-generated content (UGC) as our inspiration.

This new narrative centers on a father who prioritizes time with his son, challenging the outdated notion of working until retirement at 65. We convinced TD Ameritrade to embrace this fresh approach in their media strategy. Notably, this was the first time an artist's estate approved the alteration of lyrics for an ad, encouraging viewers to spot the changes that highlight the value of every moment.